What Separates the Successful from The Unsuccessful
Tuesday, October 5th, 2010 at
3:59 am
Comments (3)
What is it that allows the successful people to hit their goals? Read More
The Conspiracy Against Your Success
Wednesday, September 22nd, 2010 at
10:52 am
Over the last 6 years in my own pursuit of success in the Network Marketing field I have just about seen and heard it all about what it takes to be successful. I have mentored and coached many people who appeared to really want to get out of their situation and crack success, but actually very few who actually do what’s necessary. Read More
Carbon Copy Pro “10 for 10″ Mastermind Training
Thursday, September 2nd, 2010 at
12:15 am
Last week I flew thousands of miles to attend a training in New York City called the “10 for 10″ held by the leaders of Carbon Copy Pro. This is a high level of training that you must obtain a certain leadership level in order to qualify and be invited. Its a small group of about 15 attendees and in an intimate setting like this, you have the chance to pick the brains of other 7 figure earners. Read More
Tragic MLM Stories from a Recovering Newbie.
Tuesday, June 22nd, 2010 at
10:32 am
Attraction and Value Based Marketing Vs Pitching Your Products.
Tuesday, June 1st, 2010 at
3:09 am
Ever since reading Mike Dillard’s Magnetic Sponsoring Book about 2 years ago, an incredible change has happened not only in my business but in the success of my team. Read More
Taking Inspired Action Vs Desperate Action
Thursday, February 18th, 2010 at
2:02 am
One of the biggest lessons I have learnt in business is that your success is about 90% mindset and 10% skill. It is sometimes difficult to focus so much of your time on mindset when you believe that generating a ton of traffic leading to sales is the answer to your problems. Read More
MLM Leads – The Rejection Free Formula
Thursday, February 11th, 2010 at
10:56 am
One of the most important factors besides your mindset for succeeding in MLM or Network Marketing is generating enough traffic and leads to build your business. However, this is also one of the most difficult and frustrating parts of getting your business off the ground. Read More
Are Your Company Events a Football Match or a Serious Training?
Wednesday, January 27th, 2010 at
11:02 am
If you have been in Network Marketing or MLM for some time, you no doubt have either experienced or heard about how important it is to attend company trainings. Leading up to the event is a constant stream of promotional materials, emails, and conference calls all stressing how this event will change your life. Or will it? Read More
The Difference Between Marketing and Advertising
Tuesday, January 26th, 2010 at
11:02 am
Marketing and Advertising, although they sound similar but in reality they are not. Advertising is only a part of the bigger game called Marketing. Marketing encompasses complete conceptualization of a brand right from research to designing to advertising to sale. Advertising, on the other hand is a component of the marketing process which is nothing but conveying the message through variety of mediums to promote the product.
Advertising is one of the most important component of a marketing strategy and also the most expensive. Advertising constitutes sending the message across the public about your company, product or services. It also constitutes behind the scenes work like the process involving formation of various strategies and coming up with a right one to target the viewers. The strategy consists of planning things like placing ads, deciding what media to use, what time, frequency etc. The advertisements are generally placed via mediums like television, snail mail, newspapers, internet, emails, radio, magazines, mobile messaging, flyers, billboards etc. The most popular one is of course television although advertising on internet is becoming increasingly popular too.
Easiest way to differentiate advertising from marketing is to consider marketing as a cake and if you cut the cake, advertising as one of the pieces of that cake. The other pieces of cake are market research of the product, product designing, media planning, PR, product pricing, customer satisfaction, customer support, sales and many more. All these components or pieces of cake should work independently but collectively in achieving the bigger goal i.e. sell product and build company’s reputation in the market. Marketing is a marathon process involving many tasks that involve hours sometimes days of research. The research part of marketing takes the longest duration as it involves thoroughly understanding the behavior of people towards a product. Designing the product and developing advertising strategy is also a time consuming process. Only components that take less time are executing advertisements and sales. Marketing can also be perceived as a medium between consumers and the company.
But many companies often make mistake of confusing advertising with marketing. They try to ape big companies like Coke and Pepsi in advertising but they simply ignore the work that goes behind that. The classical example of this is, take the case of logo for instance. Many business owners are so hysterical about the logo of their company in their advertisements that they think that it will simply bring in the sales. But what makes a logo works is none other than the reputation of the company and the logo must have a feeling to it and should truly reflect company’s values. One should also remember that these companies spend fortunes on advertising which a new start up business can’t. Rather than spending unnecessary money on branding your product one should invest money and time in communicating to the consumers that they can address their expectations. After building reputation and growing to a big size company one can think of these lavish ideas. Educating the consumers also helps as it will give them an understanding that you know what you do and are best at doing that.
Smart marketers are aggressive in approach rather than passive. They provoke reader’s minds by prompting them to do something rather than just making them knowledgeable of the product. Getting an internet marketing education is absolutely key to your success if you want to build your own brand and become a top 3% earner.
To Your Success
How to Fail in MLM Marketing
Wednesday, January 13th, 2010 at
11:36 am
First, let me say that if you are not prepared to be in this for the long haul and learn the skills required to become successful – then you may as well go back to your job and stop wasting your time. Harsh – that may be, but a reality that most people need to be aware of. Read More
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