Are Your Company Events a Football Match or a Serious Training?
If you have been in Network Marketing or MLM for some time, you no doubt have either experienced or heard about how important it is to attend company trainings. Leading up to the event is a constant stream of promotional materials, emails, and conference calls all stressing how this event will change your life. Or will it?
Now , dont get me wrong. I am absolutely certain that attending your company trainings and mingling with successful people is absolutely critical to your success, but I want you to take a moment and think about how much ‘training’ you are actually receiving compared to just motivational hype.
I remember the first 4 years I spent in an MLM company, (one of the largest in the world) and I was so excited every time to be attending a live event. I almost could not contain my excitement. I got to spend time with the people I loved and shared a common bond with and I heard some incredible motivational stories about certain individuals who had overcome all obstacles to achieve success. It was one big incredible high. Every time you left an event you had a renewed commitment to your business, you were convinced you had the most incredible products in the world and you were even more convinced that you were going to be a multiple five figure earner by the next event.
Less than 2 or 3 weeks after each event, you were back doing exactly the same things you were doing before – the incredible high you had felt previously had died away and it was business as usual and nothing had changed. No new breakthrough marketing strategies, no step by step strategies on how to generate leads for your business and certainly no cutting edge internet marketing training…. well , at least not at a traditional MLM company event.
What if you could attend a company event where you actually were presented with the top internet marketers in the world and you had dedicated trainings on specific marketing strategies in order to generate a ton of qualified leads to your business ready to do business and all without doing flyers, holding home meetings, cold calling leads and feeling obliged to share your passion with every stranger that comes your way? I certainly didnt even think or know this was possible until recently.
At my last company event I was trained by Mike Koenigs of Traffic Geyser on world class video marketing strategies, Cherie Yvette of The Urban Cowgirl an expert PPC trainer and other top internet marketers. From this event I actually walked away with pages of notes on how to shoot a video, position yourself as an expert by offering value and then distributing that with software and get ranked on page 1 of google for keywords where buyers are looking for what you have.
Now think about this. Yes, it feels great to come back from an event and feel like you could shout from the top of the roof about how excited you are about where your company is headed and you are going to go along for the ride. But would you rather actually get the information about what the top earners are actually doing in their business to get those results? And i am not talking about some vague plan that is all about just talking to as many people as you can.
Motivational training and inspiring stories certainly have their place, but , unless you want to spend the rest of your career cheering from the crowd like a over zealous football supporter, then you might want to consider what it might be like to attend an event to learn something new and generate a ton of traffic and leads and you never have to worry about chasing anyone ever again to join your business.
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Tagged with: company trainings • mlm events • mlm training
Filed under: MLM Generic Training
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I fully agree with your view on this, Jenni. One of the main reasons I left my previous MLM company for my current one was the lack of education and the fact that every event, every “training” call, everything…was nothing but hype and no ‘REAL’ training. I compare it to being a 16-year old kid whose parents hand him the keys to a brand new sports car…but never teach him how to drive. If you don’t know how to drive the car, it just sits in the driveway.
The smartest entrepreneurs understand the meat and potatoes of their success comes from learning how to effectively market their business, implement strategies to generate leads, and consistently build on their education as a business owner.
Yes, there is definitely a place for success stories and they can truly be inspiring. But the inspiration must be properly blended with education and strategies to implement once the event comes to an end.
Great post!
Hi Jenni,
Your post took me back to my previous life. I know the feeling, you go to an event which are great with lots of positive energy…, but no REAL training that you could come back & apply. Most of the time it was an additional stress for me after the event to pay back the CC
Wow… it is so great to hear that you learned from great people like Cherry, Mike…. Will be there with you next time
Thanks for sharing.
Damayanthi
HEY!
Nice blog post, miss Jenni!
I agree completely, as I am a bit guilty of this myself after the Las Vegas Event. This time, in Houston, it is time to buckle down.
Now that I actually know some people (yourself included) I think it will be easier to really soak in the info and suggestions on how to market the new wealth masters product line without worrying about too many first impressions or (DARE I SAY) skepticism of what may be in store.
I know this community provides excellent value in every event they hold!
See You Soon,
~^Amber^~
Great post Jenni. You hit the nail on the head. You describe exactly what often happens after these events. There is a lot of hype but no real content you can take away and this why, when the excitement dies down, people do not take any action. Because you cannot take action on hype. You need real training before you have something upon which action can be taken.
Of course there is a place for these events. Where we can see and hear people talk about their successes first hand. However, the “war stories” need to be wrapped around education, around the strategies used to achieve those successes. So when we leave the event inspired, we also leave with information on how we can implement what we learn into our own businesses.
you are absolutlely right Jenni, you have to commit to continuing after the event and to constantly be improving and learning. It takes some effort and dscipline but with the right back up and training it is possible and the results make the effort well worth it.