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As I was sitting there reflecting on my journey in the Network Marketing industry, I remembered vividly the not so unjustified fears of approaching friends and strangers in order to try and sell products or sell people on my dreams in my early days in MLM.

Yes, I was once an unsuspecting newbie who believed that chasing people to build this business was the only solution. Deep down, it didn’t sit well with me, but given I did not know anything about marketing at this point, I simply had to do something!

I still cringe thinking about how ridiculous this was.

I remember when I was really fresh and new and was told to go out prospecting in the shops and trying to strike up conversations. Even though I kept telling myself how dumb it was and I was so uncomfortable about doing this, I set myself a goal to speak to 3 people the first time.

To be honest., I can’t even remember what happened now, it was such a blur, but what I do remember is feeling like a complete loser and desperate. It somehow did not position me as a successful entrepreneur (after all you don’t see Donald Trump hitting the pavement in order to try and get clients).

To some people this may be a very natural way to do business, but for the majority of people, it’s completely uncomfortable and highly ineffective. Some will argue that its simple and duplicatable, Sure, anyone can do it and make a fool of themselves, but only a small handful of skilled and talented natural salesmen can pull it off and do it well.

Ok. So that didn’t work… what next?

Realizing that I would simply rather poke my eye with a stick than ever have to go through that again I needed to find another way to build my business.

Geez. I was given so many great methods in my manual of how to build a business and almost NONE of them involved using the internet. Flyers, fax blasting, cold calling (I remember actually just going through the phone book and calling numbers with a you beaut survey)  and you know what – they all work to some degree.

Hours and hours of consistent action delivering flyers or cold calling may even get you a sale! Yipee , only 172 hours of manual labour for one sale… it’s going to be a long road to a six figure residual income.

How to give your marketing rocket fuel

When I eventually stumbled upon Mike Dillard’s Magnetic Sponsoring book, it was like a real breath of fresh air.

Everything I instinctively knew was revealed in those pages. It made complete sense to me that attracting customers to you by providing valuable solutions leveraging the internet would not only be much more fun., but much more effective.

I feel sorry for the people that still think it’s cool to wear a button to the grocery store .

I remember some colleagues asking me once why I wouldn’t wear my button.

Quite simply it was dumb and completely amateur. Even back then when I didn’t even know anything about self branding or internet marketing, I somehow still considered myself a professional and knew that wearing a button or posting signs on street poles was NOT how a professional would do it.

Are you still pitching your company?

Whenever I see someone online who is pitching their company, its products , the compensation plan and how the actually company can help you.. I have to wonder how much money they are actually losing.

You see, in this day and age, people are actively looking for solutions. There are a gazillion companies that all claim to be the best and have the best products and compensation plans. So how do you break through this crazy onslaught of pitch fests?

You need to focus on selling solutions and not just your products.. People only care about the benefits that your product or solution offers., not necessarily about the product. How do I know this?

Because all my marketing speaks directly to a persons problem. People are desperately looking for leaders to help them achieve success. They are sick and tired of signing up for home businesses and then getting NO real marketing training other than methods that were being used in 1985.

The internet has certainly changed Network Marketing for the better, whether you agree or disagree with that.

I know that some people will argue that it’s still highly probable that you can build your business word of mouth. And I say kudos to you. It’s not for everyone and quite frankly neither is internet marketing, but I know that a lot of people would rather spend hours and hours learning skills that could potentially build their business on autopilot online.

At least it’s a skill that is transferable and you can use to market anything.

Leave your comments below

What say you? Do you have any strong opinion about offline or online marketing?

Leave your comments below. No ones going to shoot you. Just remain true to who you are and what you believe in.

While you’re here check out my report on the 3 Critical Components for Breakthrough Success in MLM. You may actually learn something! www.NewMLMSuccessFormula.com

Ever since reading Mike Dillard’s Magnetic Sponsoring Book about 2 years ago, an incredible change has happened not only in my business but in the success of my team.

Prior to this. I was just like most Network Marketers who had no clue what I was doing… just following the advice of my upline who were still insisting that using sales and advertising methods developed in the 80′s were still effective today. You know how it goes… write your list of friends and family, do as many business presentations as you can and maybe one out of 100 might join. 100 calls to find 10 prospects to close 1 sale.  (Unless of course, you are gifted in the art of closing and thrive on having the skills to manipulate people to joining you).

Since the introduction of social media sites like Facebook and twitter, now these uneducated network marketers think they have struck gold by being able to pitch their business all day long to strangers believing that the company they are promoting is of course the best in the world. (Who doesnt right). So pitching to other people who are also pitching can be an endless waste of time.  Numbers say that this may work in very small percentages… but it sure cant be much fun and whats to say that anyone you sponsor this way, may just as easily jump ship again when the next greatest pre-launch or opportunity comes along.

Thankfully, since Mangetic Sponsoring and working with a marketing system that teaches attraction and value based marketing I now am able to sponsor people automatically based on the value I provide. Sure., I absolutely believe that I market the best products in the world… but I dont lead with that pitch because quite frankly I would NOT stand out from the crowd that way nor would any serious marketers be interested in what I have.

Through providing valuable content and offering a solution that solves most network marketers problems, I find people are MUCH more likely to look at your business opportunity and want to work with you , because of YOU, not the actual product. Of course, products are still important. If you are just marketing some magic jungle juice that quite honestly is an over saturated marketed and highly competitive then you may want to re-evaluate what you have that is different from all the rest.

If you were to sit down and write a list of the ideal prospects you would like in your team to build a successful business I am quite sure your list would not include get rich quick seekers, unmotivated lazy people or people thinking that a business is just a hobby. Wouldnt you prefer to attract serious entrepreneurs, professionals and success minded people who understand that its a business and not a job?

This is an impossible task if you continue to pitch your business in the fashion you have been taught. Successful people are not going to be sold on your magic jungle juice as a viable business opportunity.  Perception in the marketplace IS important , you cannot ignore the fact that if thousands of distributors for a company are out there posting signs on poles and arm twisting their friends and family its seriously going to effect how your company is perceived in the marketplace.

Here is the formula for the top 1% of internet network marketers.

1) Set up your markeitng system

2) Start generating traffic

3) Convert your traffic into leads

4) Enroll people into a funded proposal providing valuable internet marketing education

5) Sponsor people automatically and effortlessly into your primary company with a product that pays out huge commission up front… not peanuts.

We are currently in a global economy that is going to see a huge transfer of wealth over the next few years, and if you are not working this new economy like a professional and taking advantage of the ‘Online Gold Rush’ then you may not end up on the right side of that wealth transfer.

If you are ready to learn EXACTLY how the top 1% earners market online then fill in the form below.