I have been doing keyword research for about 5 years now as I started using google adwords back in 2005. Yes , I was using google adwords back in the good old days when you could just throw a whole bunch of keywords into a campaign and let it run. There were no quality scores or complicated algorythms and much less competition.

At the time I had tuaght myself how to use Google Adwords by purchasing Perry Marshall’s Definitive Guide to Google and also at that time it was Overture’s (yahoo) free keyword tool that was recommended for keyword research as Googles free keyword tool was not quite as good.

Nowadays, wether you are doing video marketing, or articles or blog posts, or Pay per click,  keyword research is a highly important part of the process because it is important that whatever you write about or post is also visible on the search engines.  Ranking on page 1 of Google for a highly targeted keyword phrase can bring you an endless stream of free traffic as well as showing up in the 1st 3 positions on the sponsored links.

Over the past few years I have purchased a number of paid keyword tools which have been all fantastic at generating large numbers of keywords including misspellings and niche keywords, however, some of them actually dont give any data on actual keyword inquiries searched on.

Google’s free keyword tools are now probably some of the best keyword research tools you can use in order to understand what people are actually searching on. When using firefox or google chrome you will notice that when you go to do a search for a particular keyword it will give you a drop down list of suggested keywords, and these keywords are actually highly relevant keywords that are up to date keyword inquiries that people are actually searching on.  Therefore, you have now a seed keyword list and move that on over to another free google tool called Google Insights. This tool will also pull up keyword searches that are popular as well as rising searches so you can see what is becoming a very popular keyword inquiry.

Another way of expanding on these keywords even more is by using the Google wonder wheel which you find in the top left hand corner using the show options tab. The wonder wheel will generate a wheel of keywords that are also related to your search and offer alternative themes to expand on.

Of course, the free external keyword tool is also a very thorough keyword tool as it also shows you how many searches each month are made on the keywords that it generates so you can filter out keywords that people dont actually search on.

So, I truly believe right now that within Google itself you have all the tools you require to complete a very thorough keyword research. I think, however, if you like to target misspellings and generate a large list of possibilities for 5 cent clicks then a paid tool that can offer that function is also handy for that purpose.

Google Adwords PPC is one of the hardest skills to master but also one of the most effective in terms of lead generation and results. It is important to maintain an ongoing education on google adwords if you plan on using this form of marketing because of its constant changes and ability to put you out of business overnight.

Never believe that outsourcing this type of marketing will ever match up to your own education in this area.

To Your Success

What do I mean by this? If you take a look around you, you will discover that your income is generally an average of the people that you surround yourself with. This is why it is critical for you to make consious decision to network with leaders and people who make more than you.

Just last week I spent a whole week in Las Vegas at a company event where I got to hang out with Millionaires and Billionaires.  Now, everyone always tell you that you must get to the Events and not only for the information that is shared but more importantly I feel is the chance to network with the most successful people. There is something different about speaking to someone in person and looking at someone in the eyes.  If you speak to every successful leader in your company they will all tell you that they have never missed an event.

I have been in this industry for 5 years and have been to many conferences and company events, but never have I experienced an event where you actually get taught up to date internet marketing strategies by the top experts in the field that you can go home and put into action. One of the speakers at our marketing event was Mike Koenigs of Traffic Geyser and he is directly responsible for some of Tony Robbins’s videos and he shared with us step by step how to generate a ton of free traffic using video marketing. This information is not something that is typically shared in other company events – mostly hype and fluff is what I experienced in the past.

Me with DK at Marketing Event

I got the chance to party and wine and dine with great people who are all making alot of money and this is exactly how you need to spend your time – masterminding with other leaders, and not listening to the negative people in your life who are not making any money.

Well as they say what happens in Vegas, stays in Vegas but I can tell you that attending events is not an OPTION its necessary if you want results like the top 3% income earners.

See you at the top